Wednesday, 23 November 2011


 Lady Gaga in GAGA'S WORKSHOP at Barneys New York (PRNewsFoto/Barneys New York - Photo by David Swanson, Terry Richardson Photography)
New York retailer Barneys this week opened GAGA'S WORKSHOP, a take on Santa's iconic workshop which has taken over the entire 5500-square foot fifth-floor of the Madison Avenue Men's store. The Workshop is divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. And Barney’s Barneys New York will donate 25% of sales from all items featured in Gaga’s Workshop to the Born This Way Foundation, recently founded by Lady Gaga and her mother. 

Logo for Gaga's Workshop
 The Born This Way Foundation was launched on November 2 and focuses on youth empowerment and equality – especially for gay youth – by addressing issues like self-confidence, anti-bullying, mentoring and career development to create positive change.

“My mother and I have initiated a passion project,” Lady Gaga said in a statement. “Together we hope to establish a standard of Bravery and Kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment.”

Gaga’s Workshop includes holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf). The workshop has eight stations, including the Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.

Also, Eli Sudbrack and avaf have designed a giant facade that has taken over the 60th Street entrance to the store, creating the illusion of walking into the mouth of a giant monster-like Lady Gaga.

Gaga’s Workshop will operate during normal Barneys' store hours through January 2, 2012.

Click here for the official Born This Way Foundation website.

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