Constable Cheryl Letkeman, who spearheaded the RCMP’s initiative, tells Xtra that she was inspired to get RCMP members involved in the It Gets Better project after many American police forces posted videos to the It Gets Better campaign’s website. “I just thought to myself, ‘Why haven’t the RCMP done this?’” says Letkeman, who is with the Surrey RCMP Youth Unit. “So instead of just wondering why, we did it.”
Syndicated columnist Dan Savage launched the It Gets Better movement with a YouTube video in September 2010. Today, there are over 50,000 “It Gets Better” videos on the web.